Rolling Projects began as a passion/hobby for Leandro Rosas Jr. (aka Dro). As a kid, he was always fascinated by what some people might call "weird cars". His Father owned an Auto Body repair business in which Leandro worked as a shopkeeper (sweeper) and sometimes painter during the summer months. During these months, Leandro experimented with new techniques and products in order to give a unique twist to customers cars and trucks (Mostly only the customers who wanted it...). Leandro found himself customizing anything and everything he could get his hands on, sometimes testing out ideas on sports equipment like custom painted snowboards and football helmets. He seemed to have a genuine love for making things different. Fueled by his passion, he began buying up discarded and abandoned vehicles which he knew held promise, to only later restore them and send them on their way to better homes. Before his 18th Birthday, Leandro had owned (and sold) an eclectic selection of cars that ranged from a souped-up Honda Civic Hatchback (inspired by the first Fast and the Furious movie, no doubt.), to a 1966 Toyota Land Cruiser FJ40, and even a few old Muscle cars (Mustang Mach 1, Mercury Cyclone, Oldsmobile Cutlass, etc.).
These days, Leandro still finds and restores the coolest cars on the market. As Rolling Projects started to get noticed in the car scene, there was a growing desire to have a piece of the brand which quickly transitioned over to apparel for fans to wear. Along with Rolling Projects labeled apparel and accessories, Leandro also wanted to create useful yet stylish gear for people who wanted something different in terms of work and outdoor gear. Projectwear was born to reflect the Roll Different lifestyle that Leandro created. The first product created for Projectwear was called the Manhattan Hoodie and initially came in three different colors. Today, the hoodie has several variations which are still available on the site.